Ocado Adding ‘People-Based Precision’ To Retail Media Offering

Ocado Ads partners with Epsilon for people-based precision

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Ocado Ads has partnered with Epsilon, a leader in technology, data and services, to develop a retail media solution powered by COREid – Epsilon’s industry-leading identity resolution platform. This people-based approach allows brands to connect with real individuals, not proxies, across a wide range of offsi…

Ocado Adding ‘People-Based Precision’ To Retail Media Offering

Ocado Ads, the online supermarket’s Retail Media Network (RMN), is developing a retail media solution powered by COREid, an identity resolution platform from data and technology firm Epsilon. The people-based approach is said to allow brands to connect with real (more…) The post Ocado Adding ‘People-Based Precision’ To Retail Media Offering appeared first on KamCity.

Ocado signs up Epsilon for retail marketing expansion - DecisionMarketing

Ocado Ads, the retail media platform, is bolstering its offer for advertisers, by partnering with Publicis-owned Epsilon to develop a solution powered by its identity resolution platform COREid, which it is claimed allows brands to connect with real individuals, not proxies, across a wide range of offsite environments, including TV. Ocado insists the move marks a major step forward in Ocado Ads’ vision to build a media platform grounded in preci…

Ocado Ads partners with Epsilon to boost retail media targeting

Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.

Ocado Ads and Epsilon collaborate for retail media proposition

Ocado Ads has partnered with Epsilon to bring identity-powered precision to its retail media offering, integrating the ad tech firm’s COREid platform to enable brands to target verified individuals across a wide range of offsite channels, including connected TV. The collaboration marks a significant advancement in Ocado Ads’ ambition to create a media platform built on precision, performance and advertiser control, the firm said. By embedding CO…