[Opinion] City of Ottawa ad Campaign to Encourage Public Servants to ‘Extend Their Time’ Downtown After Work This Fall

Opinions divided over city campaign encouraging workers to linger downtown

The City of Ottawa's new transportation plan includes a communications campaign that aims to get workers to spend more time downtown and spread out when they head home for the day. It comes amid new pressures on the transit network, with federal public servants back in the office four days a week.

City of Ottawa ad campaign to encourage public servants to ‘extend their time’ downtown after work this fall

The City of Ottawa will launch a new ad campaign this summer to encourage federal public servants to spend more time downtown at the end of the workday to help alleviate pressure on OC Transpo buses and the O-Train and roads across the city.

New transit ads will encourage RTO workers to linger downtown

The city’s new transit plan wants to encourage "workers and visitors who travel to the downtown core to extend their time in the area."