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Obi redesigns brand management: Tobias Seitz takes over

Summary by absatzwirtschaft.de
The previous CMO Christian von Hegel leaves the DIY chain Obi and changes to the tech start-up factor Eleven. For him, the former Sixt marketing director Tobias Seitz takes over as the new Chief Brand & Costumer Experience Officer. The post Obi redesigns brand management: Tobias Seitz takes over first appeared on sales management.
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absatzwirtschaft.deabsatzwirtschaft.de

Obi redesigns brand management: Tobias Seitz takes over

The previous CMO Christian von Hegel leaves the DIY chain Obi and changes to the tech start-up factor Eleven. For him, the former Sixt marketing director Tobias Seitz takes over as the new Chief Brand & Costumer Experience Officer. The post Obi redesigns brand management: Tobias Seitz takes over first appeared on sales management.

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absatzwirtschaft.de broke the news in on Thursday, May 15, 2025.
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