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Oatly’s head of food and drinks experience on turning taste, culture and conviction into a strong brand story
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Oatly’s head of food and drinks experience on turning taste, culture and conviction into a strong brand story
Few brands in the dairy alternatives category have shaped the conversation quite like Oatly. Founded in 1994 in Sweden, the oat drink pioneer has grown from a niche plant-based disruptor into a globally recognisable brand synonymous with dairy alternatives. With a market capitalisation of roughly $338 to $365 million as of March 2026, Oatly has built its reputation not simply on product innovation, but on a distinctive marketing philosophy that …
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