Step Aside, Protein: Oatly Targets Europe's Fibre Deficiency with New Oat Milks

Step Aside, Protein: Oatly Targets Europe's Fibre Deficiency with New Oat Milks

5 Mins ReadWhile competitors come out with protein-boosted non-dairy milks, Oatly has held its line on fibre, launching barista and low-calorie oat milks intended to help Europeans close the fibre gap. In 2025, Oatly warned that fibre was “coming for protein’s crown”. The Swedish oat milk pioneer has long resisted calls to add a high-protein version to […]

Oatly launches new fibre oat drinks

Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Oatly, the world’s original and largest oat drink company, has today announced the launch of two new oat drinks designed to make it easier to add more fibre to everyday habits: Fibre Barista Edition and Fibre Low-Cal Edition. Fibre is an important part of a balanced di…

Oatly to tackle nation's ‘fibre gap’ with two new oat drinks

Two new fibre rich drinks from Oatly are set to target the nation’s intake