Oases in the desert of Arabia created 'brands' in the Bronze Age
7 Articles
7 Articles
Oases in the desert of Arabia created 'brands' in the Bronze Age
Did brands exist before modern society, in noncapitalist economies? An international team led by Marta Luciani of the University of Vienna has made unexpected discoveries about Bronze Age trade: Yes, brands did indeed exist 3,200 years ago. Findings from the oasis of Qurayyah in northwestern Arabia offer unprecedented insights into the production of two-color painted pottery.
An international study led by Marta Luciani of the University of Vienna has demonstrated that markings existed in Arabia at least 3,200 years ago. The research, published in the journal PLOS One, analyzed painted pottery produced in the Qurayyah oasis, in present-day Saudi Arabia, and concluded that this pottery functioned as a marking tool during the Bronze Age. The discovery about Qurayyah pottery revealed that the Qurayyah pottery, characteri…
The question of whether trademarks are an exclusive invention of modern capitalist societies has received a strong response from an international team of researchers: they already existed at least 3,200 years ago. A study led by Marta Luciani of the University of Vienna, and published in the magazine PLOS One, [...]
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