US EditionWatermelon Tops 3.5 Billion Pounds at Retail as National Watermelon Promotion Board (NWPB) Reveals Path to Sustained Growth
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Watermelon Tops 3.5 Billion Pounds at Retail as National Watermelon Promotion Board (NWPB) Reveals Path to Sustained Growth
New State of the Category research and marketing guide provides industry with key opportunities to strengthen seasonal performance and expand regional growth Winter Springs, FL — The watermelon category surpassed 3.5 billion pounds at retail in 2025, and new research from the National Watermelon Promotion Board (NWPB) delivers a clear roadmap for sustained growth. The NWPB released its 2025 State of the Category Marketing Guide, equipping retail…
NWPB research shows 3.5 billion pounds of watermelon sold at retail in 2025
Winter Springs, FL — March 23, 2026 – The watermelon category surpassed 3.5 billion pounds at retail in 2025, and new research from the National Watermelon Promotion Board (NWPB) BB #:153670 delivers a clear roadmap for sustained growth. Today, the NWPB released its 2025 State of the Category Marketing Guide, equipping retailers, marketers, and category managers with fact-based insights to drive year-round watermelon sales. The new research high…
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