The rice fields in Novara on the new Nutella jars

The Novara rice fields are the protagonists of the new Nutella jars. The province of Novara was in fact chosen to represent Piedmont in the new “Nutella® Buongiorno” collection, the “limited edition” of the Ferrero brand dedicated this year to Italian landscapes shrouded in the light of dawn...

ALBA – Nutella celebrates, as it has done many times over the years, the uniqueness of our country with “Nutella® Buongiorno”, the new limited edition dedicated to Italian landscapes bathed in the light of dawn. A special collection that, from April 2025, invites you to rediscover the wonder that surrounds us every day, transforming the ordinary into the extraordinary. Created in collaboration with ENIT S.p.A., the limited edition “Nutella® Buon…