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Published • loading... • Updated

Numerator: Private label penetration highest in these categories ...

Summary by Chain Store Age
Private label purchases are now ubiquitous among U.S. households as the price gap between private label and national brands contines to grow.
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Chain Store AgeChain Store Age

Numerator: Private label penetration highest in these categories ...

Private label purchases are now ubiquitous among U.S. households as the price gap between private label and national brands contines to grow.

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storebrands.comstorebrands.com

Private Label Penetration Rates High In Several Product Categories

A new report from Numerator highlights the gains store brands have made while also identifying growth opportunities

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storebrands.com broke the news in on Wednesday, May 7, 2025.
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