Nuisance-call blocker fined £190k for being a nuisance caller
- Britain's data watchdog, The Information Commissioner's Office , fined Elderly Aids Limited £190,000 for making 758,053 unsolicited calls to people registered with the Telephone Preference Service between May 2024 and February 2025.
- Elderly Aids Ltd, established in Leicester in 2023, bombarded people with nuisance calls while claiming to sell call-blocking devices; Andy Curry, Head of Investigations at the ICO, said the company 'harassed' vulnerable people to promote these services.
- Complaints revealed that EAL's callers were 'aggressive, misleading, and often failed to identify themselves,' with 20 complaints made to the ICO and TPS during the investigation period.
- The ICO issued an enforcement notice ordering EAL to stop making unlawful calls; the company also attempted to strike itself off the Companies House register and is now registered in Cardiff.
- Russell Roach, Director of Preference Services at the Data & Marketing Association , said people register with the TPS for control, noting cases like this demonstrate why such protections are 'so important.
14 Articles
14 Articles
Firm fined for hounding elderly people with nuisance calls claiming to stop … nuisance calls
Elderly Aids Ltd, a firm marketing call-blocking devices to older consumers, has been issued a £190,000 penalty by the Information Commissioner’s Office for conducting an extensive cold-calling campaign that violated telecommunications regulations. The ICO investigation determined that the company placed 758,053 cold calls between May 2024 and February 2025 in efforts to sell its products. Approximately 20 complaints were lodged with the ICO and…
The Register
IT Security News - cybersecurity, infosecurity newsNuisance-call blocker fined £190k for being a nuisance caller
The UK’s data protection watchdog has fined a nuisance call blocking biz £190,000 ($258,000) for bombarding elderly people with hundreds of thousands of - you guessed it - nuisance calls. Elderly Aids Ltd made 758,053 unsolicited direct marketing calls between May 27, 2024, and February 10, 2025, according to the Information Commissioner’s Office (ICO). On average, that works out as 2,916 calls per day. Busy fingers. The ICO and Telephone Prefer…
Evening Standard
Firm fined for hounding OAPs with nuisance calls claiming to sell call-blockers
The Information Commissioner’s Office said Elderly Aids Limited had deliberately targeted elderly people, making nearly 760,000 cold calls.
ICO Fines Marketing Firm $258,000 for Unsolicited Phone Calls
The U.K. Information Commissioner's Office (ICO) fined Elderly Aids 190,000 pounds ($258,000) for bombarding older people with unsolicited marketing calls about call-blocking devices, the privacy watchdog said Thursday. Between May 2024 and February 2025, the company...
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