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Nothing says it is not exiting markets. Its restructuring suggests a broader reset is underway

Akis Evangelidis says Nothing is reorganizing teams and that the reported market exits and layoff numbers are “way overblown,” while 29,537 Phone 4b units sold on day 1.

  • On Friday, Nothing co-founder Akis Evangelidis denied reports claiming the company is exiting 12 global markets, calling the allegations "FAKE NEWS" while confirming internal team reorganizations.
  • Reports earlier this week alleged Nothing was exiting around a dozen markets due to declining sales, with claims suggesting Phone sales were under 20,000 units globally and layoffs were imminent.
  • Evangelidis confirmed the company is consolidating countries into regional hubs and launching an AI-native business unit, asserting that reports of over 100 layoffs are "way overblown."
  • Sales data contradicts the decline narrative: the Phone sold 29,537 units on its first day, breaking records in its price segment and demonstrating strong initial consumer demand.
  • Positioning itself for the "next era of personal computing," Nothing has expanded into Best Buy stores across North America and Europe amid rising global component costs.
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Forbes broke the news in Jersey City, United States on Friday, July 24, 2026.
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