"Not 'Gundelia,' but No Brand Burger"… Shinsegae Food Partners with Pulmuone for First Entry Into Military Bases
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Free Offer at 35th Division Recruit Training Battalion; 250 Daily Orders Sell Out Instantly on a First-Come, First-Served Basis. Rapid Growth of Private Military Food Service Outsourcing Market; Companies Like Wellstory and Freshway Join the Battle. Shinsegae Food’s burger franchise, No Brand Burger, has entered the soldiers’ mess hall for the first time. As the military food service market gradually expands, the catering industry appears to be …
[Digital Daily Reporter Yoo Chae-ri] Shinsegae Food’s No Brand Burger is entering military bases for the first time, aiming to expand menu choices for soldiers and improve satisfaction with food service. No Brand Burger announced on the 16th that it recently began operating a store at the mess hall of the 35th Division Recruit Training Battalion in Imsil-gun, Jeonbuk, in partnership with Pulmuone Food & Culture, a food service specialist under …
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