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Nostalgic Franchise Marketing: How Mattel Drives Masters of the Universe
Summary by Revista Merca2.0
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Mattel’s website. Mattel expands its strategy beyond toys to cinema, gaming and licensing. The new game on Amazon Luna is part of a broader transmedia ecosystem. Cases like Barbie and other IPs show the value of nostalgic franchise marketing. The launch of “Masters of the Universe: Legends Unite” on Amazon Luna that we tell you about on Merca2.0 is not a movement that Mattel has not analysed very carefully. On the contrary, it integrates into a …
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