NORWEGIAN CRUISE LINE DEBUTS NEW BRAND PLATFORM, "IT'S DIFFERENT OUT HERE," AND LAUNCHES NATIONAL AD CAMPAIGN

Norwegian Cruise Line relaunches ‘It’s Different Out Here’

Norwegian Cruise Line (NCL) has revealed a refreshed brand identity inspired by its iconic 1990s tagline, It’s Different Out Here, marking a significant repositioning for the cruise operator as it looks to modern travellers seeking flexibility and more meaningful holiday experiences. The new brand platform re-anchors NCL in its long-standing role as an industry disruptor, celebrating nearly six decades of innovation that reshaped how cruising wo…

NORWEGIAN CRUISE LINE DEBUTS NEW BRAND PLATFORM, "IT'S DIFFERENT OUT HERE," AND LAUNCHES NATIONAL AD CAMPAIGN

/PRNewswire/ -- Today, Norwegian Cruise Line® (NCL), the innovator in global cruise travel with a 59-year history of breaking boundaries, unveiled its new...

NCL Unveils New Brand Identity; Reintroduces Iconic '90s Tagline: 'It's Different Out Here'

Norwegian Cruise Line (NCL) has unveiled its new brand identity, inspired by its iconic ’90s tagline, “It’s Different Out Here,” along with a first look at its new TV ad campaign. The new platform is rooted in NCL’s history as a pioneer in the industry and the creator of “Freestyle Cruising,” which eliminated rigid traditional dining and entertainment schedules and allowed guests to dine where, when and with whom they wish. NCL defined the crui…

Norwegian Cruise Line banks on history in latest campaign

International cruise operator Norwegian Cruise Line (NCL) is turning back the clock with a brand identity refresh, reviving its iconic 1990s slogan, “It’s different out here,” as it launches a major promotional push in Australia.The travel brand will lean heavily on out-of-home placements in airports and transit hubs across Sydney, Melbourne, Brisbane and the Gold […]

Norwegian Cruise Line revives iconic tag with new platform

Norwegian Cruise Line is charting a new course for its brand by looking back to one of its most recognizable ideas. The nearly 60-year-old cruise operator is unveiling a refreshed brand platform inspired by its iconic 1990s tagline, “It’s Different Out Here,” reimagined with a modern emotional edge for today’s travelers. Developed in partnership with Arnold Worldwide, the new positioning celebrates NCL’s legacy as a pioneer, industry disruptor, …

Norwegian Cruise Line Debuts New Brand Platform ‘It’s Different Out Here’

It's only different because cruisers demonstrate the art of choosing when to wake up and pretending it's intentional.