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Noord-Brabant moves to ban the word ‘Holland’ in event branding
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Noord-Brabant moves to ban the word ‘Holland’ in event branding
Noord-Brabant is moving to eliminate the use of “Holland” in the names of sports and cultural events it supports, citing concerns over international branding and regional identity. The push follows earlier disputes, including a 2019 cycling event tied to the Vuelta a España and a later “Holland House” initiative during a cycling world championship in Africa.
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