Nongshim Targets Sam’s Club for Shin Ramyun Expansion in Mexico By 2026
7 Articles
7 Articles
Nongshim has set out to target the Latin American market by pursuing the entry of Shin Ramyun into major Mexican retailers Sam's Club and Soriana. The company is raising brand awareness through participation in local trade fairs and promotional events, and is accelerating its global growth strategy with the goal of achieving 60% of its overseas sales by 2030 through product diversification and the expansion of export bases.
(Seoul = Yonhap News) Reporter Koo Jung-mo = Nongshim [004370] participated in the '2026 K-Expo Mexico' held in Mexico City from the 24th to the 27th, and [showed] new...
CEO Jo Yong-chul runs business meetings as Nongshim expands its distribution network with leading Mexican retailers such as Sam's Club The post Nongshim expands Shin Ramyun's presence in Mexico at K-EXPO 2026 first appeared on Fernanda Familiar.
Nongshim Showcases Shin Ramyun at K-EXPO Mexico
The SHIN character at the Shin Ramyun booth at 2026 K-EXPO MEXICO. (Photo courtesy of Nongshim) Nongshim said it participated in the ‘2026 K-EXPO MEXICO,’ held from on Sept. 24 to 27 at the International Exhibition Convention Center of the World Trade Center in Mexico City. The event was hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency, featuring exhibitions and performances for businesses …
[Digital Daily Reporter Yoo Chae-ri] Nongshim participated in a comprehensive Hallyu expo held in Mexico, operated a Shin Ramyun booth, and held discussions with major local distributors regarding store entry. CEO Cho Yong-cheol, who has embarked on "on-site management," announced a goal to increase the proportion of overseas sales to over 60% by 2030. According to Nongshim on the 28th, the company participated in the "2026 K-Expo Mexico," held…
Nongshim Targets Sam’s Club for Shin Ramyun Expansion in Mexico By 2026
Quick Summary: Nongshim Targets Sam’s Club for Shin Ramyun Expansion in Mexico By 2026 Nongshim aims to enter Sam’s Club’s 170 Mexican stores by year-end 2026, targeting sales in early 2027. At 2026 K-Expo Mexico, Nongshim was the only Korean ramen maker, using the event for marketing and retailer meetings. Nongshim plans a Shin Ramyun […]
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