Nonalcoholic beer and mocktails can help people stay sober or drink less, but are not for everyone
Nonalcoholic drinks help many reduce alcohol use, but experts caution they may trigger cravings, especially for those early in recovery, according to recent surveys and health specialists.
- In the U.S. last year, purchases of nonalcoholic beverages including wine, beer, and spirits reached $823 million, highlighting increased consumer demand.
- This surge follows increased availability of nonalcoholic options in restaurants and consumer desires to reduce alcohol use or avoid drinking on some occasions.
- Experts acknowledge that nonalcoholic beverages, which closely resemble the taste and aroma of alcohol, might provoke cravings or a relapse, making them better suited for individuals who are well advanced in their recovery.
- Logan Denzer, sober for seven years and treated at Hazelden Betty Ford, said, "Well, this tastes like beer and we're a year sober," explaining early opposition to these drinks.
- The trend suggests nonalcoholic drinks support some people's goals to cut down safely, but experts emphasize individuals should honestly assess their own risks and needs.
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Nonalcoholic drinks rise as healthier drinking trend
KEY TAKEAWAYS: NA beverages sales surged to $823 million last year in the U.S. Many use them to reduce alcohol intake or during “zebra striping” occasions. Experts caution some drinks may trigger cravings for recovering drinkers. Mocktails and NA options increasingly offered in restaurants, supporting public health trends. Several years into her sobriety, Logan Denzer decided to try nonalcoholic beer and mocktails while others around her d…

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Nonalcoholic beer and mocktails can help people stay sober or drink less, but are not for everyone
Nonalcoholic beverages are taking off. Consumers include people recovering from addiction, those trying to cut down on their drinking and the rising numbers of young adults forgoing alcohol altogether.
·United States
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Leaning Left15Leaning Right2Center8Last UpdatedBias Distribution60% Left
Bias Distribution
- 60% of the sources lean Left
60% Left
L 60%
C 32%
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