No playbook, just pressure: Publishers eye the rise of agentic browsers

Le Temps

Factuality

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This year has seen the launch of many web browsers integrating artificial intelligence functions, including Atlas of OpenAI and Comet of Perplexity. But there is a significant gap between theory and practiceIs it the beginning of a new era, disrupting our way of navigating the web? Or is there a digital straw fire, an ephemeral mode that will soon be forgotten? For now, impossible to predict it. What is certain is the mass arrival of web browser…