'No patient needed this': Paramedic groups slam EMS rebranding

'No patient needed this': Paramedic groups slam EMS rebranding

Groups that represent paramedics in Alberta are criticizing the recent rebranding of the service, arguing new uniforms and logos will do nothing to improve working conditions or morale.

Paramedic Health rollout sparks outcry over ongoing staffing issues

The rebranding and reorganization of Emergency Health Services–Alberta to ALTA Paramedic Health (APH) are intended to improve accountability and strengthen system coordination, but critics say addressing staffing shortages and workload pressures is a more pressing priority. Photo/ALTA Paramedic Health.captiontext { font-size:90%;font-style: italic;margin-right:20px; } Alberta’s emergency health system is being rebranded and reorganized under a n…