Partnership Teased with Ice Block Stunt Officially Announced by Cherries

Partnership teased with ice block stunt officially announced by Cherries

The Cherries have officially announced their partnership with Hummel, who become the club’s new kit supplier on a five-year deal.

AFC Bournemouth Announce Kit Deal With Hummel Until 2031

AFC Bournemouth have confirmed a new 5-year kit partnership with hummel, with the Danish sportswear brand becoming the club’s official kit supplier from this summer in a deal expected to run through to the end of the 2030/31 campaign. The agreement follows a highly competitive process and represents a significant step forward in the club’s commercial growth, aligning with its ambitions both on and off the pitch.

No More Umbro: Bournemouth Teases Hummel Kit Deal Via Ice Block

Update: Bournemouth has released a teaser video hinting at a new kit supplier deal with Hummel, replacing Umbro, using melting ice blocks as a visual metaphor.