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No Company ‘Can Just Coast’ in the A.I. Era, Warns Microsoft CEO Satya Nadella

  • On January 20, 2026, Microsoft CEO Satya Nadella told the World Economic Forum annual meeting in Davos that GDP growth will directly correlate to the cost of energy in using AI and described "tokens" as the basic units of processing bought by AI users.
  • Cost factors such as energy, data‑centre capacity and silicon determine token economics, with Europe’s high energy costs after Russia’s 2022 invasion raising competitive concerns, Nadella said.
  • Microsoft’s investments and partnerships show the strategy, including a $14 billion bet on OpenAI, work with Anthropic and xAI, and 50% of spending outside the U.S., Nadella said.
  • In conversation with BlackRock’s Larry Fink, Nadella warned AI risks becoming a bubble if gains concentrate in tech and said, `I would say we will quickly lose even the social permission to actually take something like energy, which is a scarce resource...`
  • PwC’s global CEO survey and failing pilots show only 10% to 12% of companies benefit from AI while 95% of generative AI pilots fail, so Nadella urged business leaders to redesign workflows.
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El Periódico broke the news in Barcelona, Spain on Tuesday, January 20, 2026.
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