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Nivea Slices Into the Alive, Her Cream Must Be Respected: "Rihanna It Was a Failure"
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Rihanna boycotted by Nivea. It's a case that continues to make her talk so much she illustrates the shock between brand image and pop culture. In the early 2010s, Nivea, famous for her blue box and her family values, decided to abruptly break her collaboration. Rihanna had been chosen as the agerie of Nivea by posing naked to celebrate the brand's centenary. At the time, this turnaround had surprised, even shocked. The Barbados singer embodied a…
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