"We Are Here to Stay": Nivea Decided to Maintain Her Presence in Russia
6 Articles
6 Articles
The German company Beiersdorf, which produces products under the Nivea brand, does not plan to leave Russia and will maintain its presence in the market, stated the CEO of Vincent Varnery. "We stay in Russia to protect our brand and pay the salaries of employees," Varnery said. He added that the strategy for the Russian market remained the same: presence in the country helped protect the Niva brand that had been sold in Russia since 1906, handed…
The German cosmetics group Beiersdorf did not intend to leave the country despite the continuation of the Russian-Ukrainian conflict, its managing director announced on Tuesday 27 October.
The sale of Beiersdorf in Eastern Europe declined by 14.6 per cent in the third quarter, but the German manufacturer Niva does not plan to leave Russia.
The German cosmetics group Beiersdorf did not intend to leave the Russian market to retain control of the Niva brand and jobs, which Vincent Warnery's CEO announced during the telephone conference, reports to Reuters.
Niva brand manufacturer, German Beiersdorf, does not plan to leave Russia, continues to stick to his strategy in... ~ 27.10.2026, PRIM
We remain in Russia in order to protect our brand and pay our employees' salaries.
Coverage Details
Bias Distribution
- 100% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
