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‘It Looks the Same’: Who’s Buying Nintendo’s New $700 Switch 2?

Summary by Sydney Morning Herald
The much-anticipated console has broken sales records, despite appearing quite similar to its predecessor. So who bought one early, and why?

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PORTRAIT - Nintendo broke the game console sales records with Switch 2. At his head, a discreet boss who was able to accompany the evolution of the Japanese giant without betraying his DNA.

·Paris, France
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Nintendo has once again surprised the market by creating a stir around the new Switch 2 console. Previously, the company's representatives assured that there would be no problems with its availability, but the reality turned out to be different. During a meeting with investors, Nintendo President Shuntaro Furukawa noted that demand for the console significantly exceeds their expectations, and production is not keeping up. "At the moment... The p…

After getting to know the comparative table with Japan’s cheapest Switch 2, we now have more news from this country. There are still people waiting to get the console through the draws organized by My Nintendo Store, due to limited availability. The next, which will be the fifth draw, will add new requirements: Participants must have lost in at least one of the previous four lotteries and not have a Switch 2 linked to their account. These add to…

The console sold 3.5 million units and faced shortages in several regions. The new Nintendo Switch 2 became an immediate success by exceeding 3.5 million units sold in its first week, although demand exceeded expectations and generated shortages in key markets like Japan. Shunaro Furukawa, president of Nintendo, recognized the problem and promised to accelerate production to cover outstanding orders. Furukawa admitted that the initial stock was …

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gamepro.de broke the news in on Friday, June 27, 2025.
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