US EditionNintendo president says the Switch 2's lower than expected sales forecast is due to its high price, not US tariffs
- Nintendo expects to sell 15 million units of the Switch 2 in the fiscal year ending March 2026, marking their first launch of a new dedicated gaming system in eight years.
- Nintendo president Shuntaro Furukawa explained the forecast reflects the system's relatively high price rather than factors like US tariffs or production limits.
- Furukawa highlighted challenges to early adoption due to the higher cost of $449, while stressing backward compatibility and bundled software will support sales momentum.
- He warned that maintaining strong sales through the holiday season will be challenging, emphasizing that despite initial enthusiasm for the launch, sustaining that interest over time will not be straightforward.
- The forecast aims to match the original Switch's first 10-month sales, indicating cautious optimism about demand despite economic uncertainty and tariff-related cost impacts reflected in price.
11 Articles
11 Articles
Switch 2 Forecast Falls Flat as Nintendo Admits High Price Tag Could Hurt Sales
Nintendo may be worried about Switch 2 sales numbers. The Japanese video game company is signaling a more cautious outlook for its next console generation. In a newly published English translation of its end-of-year financial Q&A, Nintendo President Shuntaro Furukawa directly addressed why the company has set a 15 million unit sales target for the Nintendo Switch 2's first fiscal year—a figure that has raised eyebrows among investors and fans al…
Nintendo says its low-balled Switch 2 forecast is about price, not tariffs
Last week, Nintendo predicted it would sell 15 million Switch 2 consoles in its current financial year. This would actually be a fantastic result — equalling Switch, and just about any console you care to mention — but analysts called the figure “conservative” and “on the low side.” That’s just how high the expectations for Switch 2 sales are. The consensus was that Nintendo’s conservative estimate was due to uncertainty around President Donald …
Nintendo Switch 2 Gets Premium Price, Launch Boost via Bundles
In a recent revelation that has sent shockwaves of excitement and apprehension both among enthusiasts and industry watchers, Nintendo President Shuntaro Furukawa admitted that the new heir to the Nintendo Switch—informally referred to as “Switch 2″—will be priced at a “relatively high” level relative to its predecessor. But Furukawa was quick to emphasize that marketing […]
While the Nintendo Switch 2 is due to be released on June 5, 2025, Nintendo's president, Shuntaro Furukawa, explained why the console's sales forecasts could be below market expectations....
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