US EditionWill Nintendo Raise the Price of Switch 2 Amid Surging Memory Costs? 'I Cannot Comment on Hypotheticals,' Nintendo Boss Responds
Nintendo president Shuntaro Furukawa says rising memory costs due to AI demand must be monitored but will not immediately affect Switch 2 pricing or finances.
- Recently, Nintendo president Shuntaro Furukawa said 'There is no immediate impact on earnings, but it is something we must monitor closely' while discussing the Nintendo Switch 2 in a Kyoto Shimbun interview spotted by Nintendo Life.
- CNBC reported this year that AI chipmakers Nvidia, Advanced Micro Devices, and Google strain RAM supply, while Micron cut consumer memory lines to prioritize AI chips and servers.
- Since launching last June, the Nintendo Switch 2 faced shortages and a Japan-only lottery system while US and Canada pre-orders were delayed, yet sold over 10 million units by late 2025 despite tariff risks above $449.99.
- Facing volatile memory markets, Nintendo plans to advance component procurement over the medium to long term and Furukawa said, 'We procure from suppliers based on our medium- to long-term business plans, but the current memory market is very volatile' and may pass tariffs on to prices.
- In the near future, Nintendo will announce more Switch 2 games, including Mario Tennis Fever in February and Yoshi and the Mysterious Book later this year.
13 Articles
13 Articles
Nintendo president says the increasing cost of RAM is 'something we must monitor closely', but says there is no 'immediate impact on earnings' where the Switch 2 is concerned
Nintendo president Shuntaro Furukawa says the company is monitoring the increase in RAM pricing and memory shortage within the industry, but wouldn't comment on whether the issue could affect the Switch 2's price tag.
Will Nintendo Raise the Price of Switch 2 Amid Surging Memory Costs? 'I Cannot Comment on Hypotheticals,' Nintendo Boss Responds
Since launching last June, the Switch 2 has given players new games from Nintendo franchises (such as Mario Kart World and Kirby Air Riders), as well as ports of games from other consoles, such as Final Fantasy VII Remake, proving that the Switch 2 is capable of running more demanding games than its predecessor. However, the launch has also faced some issues, such as criticisms of the Game-Key Card medium and shortages of consoles (especially in…
Nintendo Switch 2 price increase hasn't been ruled out amid volatile memory market
(Credit: Nintendo)🤔 Nintendo’s president, Shuntaro Furukawa, has weighed in on whether the Switch 2 could be affected by any impending price rises👀 He said there had been no immediate impact on the company’s earnings due to the memory shortage as yet, but that it would monitor the situation closely🙏 It seems Nintendo has been able to negate the impact of the memory shortage due to its ability to procure components on “medium-to-long term busi…
If we want a real portable console, the only option we have is to buy us one from Nintendo. It’s true that there are dozens of consoles with PC hardware, but these are catalogued under the handhelds group and have a different concept because they’re really computers in that format. Nintendo not only offers a portable console with its own hardware and software, but it’s also the only company that has a lot of exclusive games for it. It’s just hal…
Is Switch 2 Getting A Price Hike? Here's What Nintendo's President Had To Say
Believe us when we say we're as tired talking about price increases in the consumer sector as you are of hearing about them. Unfortunately, the reality is we're collectively navigating unprecedented waters with uncertainties stemming from tariffs, an AI-driven surge in memory and storage demand, and other factors that are driving up the cost
Coverage Details
Bias Distribution
- 67% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
