US EditionBowser Is Leaving Nintendo of America
Doug Bowser retires after leading Nintendo of America since 2019, with Devon Pritchard, a 19-year veteran, succeeding him to continue growth and fan engagement.
- Doug Bowser, who serves as the president and chief operating officer at Nintendo of America, will step down from his leadership role on December 31, 2025.
- Bowser joined Nintendo in 2015, progressed to president and COO in 2019, and led major initiatives including the Switch 2 launch and entertainment expansions.
- Nintendo revealed that Devon Pritchard, a seasoned executive with 19 years in the video game industry, will take over leadership at Nintendo of America following Doug Bowser's retirement.
- Bowser remarked that the time has come to bring in new leadership, highlighting Devon's impressive achievements, while Pritchard expressed her gratitude and enthusiasm about embracing her new position.
- Bowser's retirement marks a leadership transition intended to build on Nintendo's legacy and welcome new players under Pritchard's stewardship.
24 Articles
24 Articles
Bowser is leaving Nintendo of America
Doug Bowser, Nintendo of America's President and Chief Operating Officer, is stepping down on December 31, 2025, according to Nintendo. Bowser's leadership responsibilities will now be split between two executives: Devon Pritchard, NoA's Executive Vice President of Revenue, Marketing and Consumer Experience, will take over as President, and Satoru Shibata, the current Corporate Director and Managing Executive Director, will act as the company's …
It was almost too good to be true when Reggie Fils-Aime left the position of Nintendo's head in America just over six years ago, and was succeeded by someone whose real name was Bowser. ... Doug Bowser. Although he has been a little more discreet than his almost scandalously charismatic predecessor, he has been a popular leader who has been involved in the development of Nintendo's film adventures and has focused on Nintendo's amusement parks, a…
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