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Nine leans on content and digital growth as economic clouds linger

Summary by Mediaweek
Nine Entertainment has flagged a more cautious financial outlook for the remainder of FY25, with softness in its radio division and a cooling ad market offsetting gains in TV and streaming. The company’s latest trading update shows strong audience growth across marquee programs, but cracks are beginning to show beneath the surface. Radio and publishing Broadcast radio has taken a hit, with Nine reporting a low double-digit percentage drop in Q3 …
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Mediaweek broke the news in on Thursday, May 8, 2025.
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