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Nike's approach to outsourcing (refreshed draft - for review)
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Nike's approach to outsourcing (refreshed draft - for review)
TL;DR: Nike owns almost none of its manufacturing. Instead, the company outsources nearly all footwear and apparel production to a network of independent contract factories across roughly 40 countries, while keeping design, research, branding, and marketing in-house. This “asset-light” model lets Nike scale quickly, control costs, and focus on the high-value work that builds its brand — and it is one of the most studied outsourcing strategies in…
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