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“Nike was one of the behemoths that started thinking of itself first and... — theneverendingmagazine
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“Nike was one of the behemoths that started thinking of itself first and... — theneverendingmagazine
“Nike was one of the behemoths that started thinking of itself first and foremost as a manufacturer of brand, not of product. [...] This process connected the users to its values, and filled their desire to be part of a tribe, a circle of belonging.” “[You are being] charged a premium for products that are less about the object themselves than about the profound human desired to be part of a tribe, a circle of belonging” “When kids lined up all …
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