Skip to main content
See every side of every news story
Published loading...Updated

Nike tried making Michael Jordan Black Mamba before Kobe Bryant

Jordan Brand's 2004 Black Mamba campaign for the Air Jordan 19 was halted after Michael Jordan, who fears snakes, requested it be pulled, years before Kobe Bryant adopted the nickname.

  • Reported by ESPN, Jordan Brand developed a Black Mamba–inspired campaign in 2003, pitching it to Michael Jordan after his Wizards tenure.
  • A Nike marketing executive researched the black mamba to shape the pitch, using the Air Jordan 19's Tech Flex material that resembled snakeskin to liken the snake's speed and strike to Jordan.
  • A two-page print ad ran in a 2004 ESPN the Magazine issue featuring black snake imagery, and the Black Mamba name remains on the shoe's official webpage.
  • Jordan's phobia of snakes led him to request the campaign be killed, as he kept the fear private and didn't want it publicized, according to sources.
  • Kobe Bryant later embraced the Black Mamba moniker on his own terms, reportedly inspired by a scene in Kill Bill Vol. 2, and by 2007 Nike incorporated it into his campaign.
Insights by Ground AI

12 Articles

ESPNESPN
+3 Reposted by 3 other sources
Lean Left

Inside the secret history of the black mamba

In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to an NBA superstar. That star was not Kobe Bryant.

·United States
Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 40% of the sources lean Left, 40% of the sources are Center
40% Center

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

ESPN broke the news in United States on Wednesday, February 25, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal