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Nike tried making Michael Jordan Black Mamba before Kobe Bryant
Jordan Brand's 2004 Black Mamba campaign for the Air Jordan 19 was halted after Michael Jordan, who fears snakes, requested it be pulled, years before Kobe Bryant adopted the nickname.
- Reported by ESPN, Jordan Brand developed a Black Mamba–inspired campaign in 2003, pitching it to Michael Jordan after his Wizards tenure.
- A Nike marketing executive researched the black mamba to shape the pitch, using the Air Jordan 19's Tech Flex material that resembled snakeskin to liken the snake's speed and strike to Jordan.
- A two-page print ad ran in a 2004 ESPN the Magazine issue featuring black snake imagery, and the Black Mamba name remains on the shoe's official webpage.
- Jordan's phobia of snakes led him to request the campaign be killed, as he kept the fear private and didn't want it publicized, according to sources.
- Kobe Bryant later embraced the Black Mamba moniker on his own terms, reportedly inspired by a scene in Kill Bill Vol. 2, and by 2007 Nike incorporated it into his campaign.
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12 Articles
Before Kobe Bryant Michael Jordan was almost the black mamba
An ESPN report reveals Nike originally pitched the “Black Mamba” campaign to Michael Jordan in 2003 before Kobe Bryant made it iconic. Explore the stunning what-if scenario that could have reshaped sneaker history, Jordan Brand and the legacy of Mamba Mentality forever.
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Read Full ArticleMichael Jordan's Fear of Snakes Helped Create Kobe Bryant's 'Black Mamba' Brand
When any basketball fan talks about the late Kobe Bryant, they often think about how his playing style and mannerisms The post Michael Jordan’s Fear of Snakes Helped Create Kobe Bryant’s ‘Black Mamba’ Brand appeared first on FirstSportz.
Coverage Details
Total News Sources12
Leaning Left2Leaning Right1Center2Last UpdatedBias Distribution40% Left, 40% Center
Bias Distribution
- 40% of the sources lean Left, 40% of the sources are Center
40% Center
L 40%
C 40%
R 20%
Factuality
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