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Nike to Raise US Prices and Return to Amazon as Tariffs Impact Costs

  • Nike announced it will raise prices on various footwear, apparel, and equipment starting as soon as this week in the U.S..
  • The price increases follow tariff hikes introduced under President Donald Trump's trade policies affecting imports from China and Vietnam.
  • Nike is selectively raising prices by $2 to $10 on adult products, while maintaining current prices on kids' items and Jordan apparel.
  • Prices for footwear priced $100 to $150 will increase by up to $5, and items above $150 may rise $10 according to sources familiar with the plan.
  • These adjustments aim to offset tariff impacts amid profit pressures, with Nike cautious about families' budgets especially around the upcoming fall season.
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Forbes broke the news in United States on Wednesday, May 21, 2025.
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