US EditionNike to lay off about 1% of corporate staff in its latest effort to refocus the business
Nike's CEO Elliott Hill initiates restructuring to sharpen focus on core sports business, affecting fewer than 1% of corporate staff in the US and Canada by September 8.
- Nike announced on Thursday that it will reduce its corporate workforce by a very small fraction as part of a restructuring process that will begin next week and be completed by September 8.
- The layoffs and realignment follow CEO Elliott Hill’s appointment last year and reflect his strategy to refocus Nike on sport performance over culture.
- This reorganization includes forming cross-functional sport-based teams designed to connect more closely with athletes and consumers, while prior rounds of layoffs targeted the technology division.
- Nike employs approximately 77,800 people globally and announced that a very small portion of its corporate staff—less than 1%—will be leaving the company, with their contributions acknowledged and appreciated.
- These changes aim to position Nike for a business turnaround amid sales declines, with leadership describing the moves as setting up the company to win and create its next chapter.
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The terminations did not affect locations in Europe, the Middle East and Africa.
·Vienna, Austria
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Coverage Details
Total News Sources16
Leaning Left1Leaning Right3Center6Last UpdatedBias Distribution60% Center
Bias Distribution
- 60% of the sources are Center
60% Center
C 60%
R 30%
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