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Nike sued over shuttered sneaker NFT business

  • Nike faced a proposed class action lawsuit in May 2025 after shutting down its RTFKT subsidiary, which sold virtual sneaker NFTs, in December 2024.
  • Nike acquired RTFKT in late 2021 to enter the NFT and metaverse market during a booming period for digital collectibles.
  • The lawsuit alleges Nike misled investors by promoting NFTs as valuable securities tied to its brand before abruptly closing RTFKT and ending support.
  • Leading the plaintiffs, Australian resident Jagdeep Cheema is pursuing damages exceeding $5 million, characterizing Nike’s closure as abruptly pulling the foundation out from under investors.
  • The case may influence the unsettled legal status of NFTs and how courts view digital assets as securities under consumer protection laws.
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Channel News Asia broke the news in Singapore on Friday, April 25, 2025.
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