Nike Shares Crash to 10-Year Low as Critics Cite 'Woke Push' Amid Sharp Sales Drop

Nike shares crash to 10-year low as critics cite 'woke push' amid sharp sales drop

Nike shares have fallen to their lowest level in more than a decade, marking a sharp decline for the American sportswear company.The drop on April 1 leaves the business down around three-quarters from its peak valuation in 2021.The company is now valued at less than £68billion, placing it significantly below the market capitalisation of retailer TJ Maxx.Investor sentiment weakened further after Nike forecast a four per cent decline in revenue fo…

Nike finds out what happens when woke meets earnings, stock price tumbles · American Wire News

“Woke” Nike suffered another devastating setback this week, with its stock plummeting by 10 percent after a “mediocre” earnings report. While the latest earnings report published after the close of business on March 31 contained “earnings that topped the average Wall Street analyst estimate and sales that were in line with the consensus target,” according to The Motley Fool, the guidance was very underwhelming. “Nike says that it expects fiscal …

Get Woke, Go Broke: Nike Shares Now Slide to 11-Year Low

Nike shares hit an 11-year low amid sales slump and backlash over woke marketing campaigns.

Nike Slides Towards Disaster as Stock Plummets Following Woke Rebrand

Nike is sliding towards disaster as its stock slumps to its lowest level in a decade and sales are forecast to continue to decline following a woke rebrand that sent customers looking elsewhere.

NIKE, Inc. Stock Sinks on China Sales Warning as Turnaround Doubts Deepen

Nike shares fell 15.5% to $44.63, their lowest close in over a decade, after the company warned of another quarterly sales decline and deeper troubles in China. Nike now expects China revenue to drop 20% this quarter and overall revenue to fall 2% to 4%, missing analyst forecasts. Gross margin slipped to 40.2% and inventories remain high at $7.5 billion. The post NIKE, Inc. Stock Sinks on China Sales Warning as Turnaround Doubts Deepen appeared …