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Nike shares rally as turnaround takes shape

  • In premarket trading on Friday, Nike Inc. shares surged 17% after the company announced that its worst struggles are over, buoyed by a better-than-expected earnings report.
  • Amid tariff pressures and poor sales, Nike faced about $1 billion in added costs, with Q4 sales down 12% and net income plunging 86%, prompting strategic adjustments.
  • Analysts from Evercore ISI describe Nike's turnaround as 'one of the biggest potential turnarounds in consumer,' with CEO Hill stating the 'Win Now' plan is impacting results.
  • In response to Nike's 17% surge, multiple banks issued bullish commentary, and the Nasdaq rose 0.5% into record territory.
  • Nike Inc. plans to reduce China-made U.S.-bound goods to a high single-digit percentage range by May 2026, supporting its supply chain overhaul amid tariff pressures.
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NBC LA broke the news in Los Angeles, United States on Friday, June 27, 2025.
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