US EditionNike sales drop 12%, but sneaker giant says the worst of its slump is behind it
- Nike reported a 12 percent decline in sales to $11.1 billion for the fourth quarter ending May 31, 2025, at its Beaverton, Ore. headquarters.
- The sales drop followed several years of lost momentum due partly to overreliance on retro sneakers and digital sales, while tariffs were expected to cost $1 billion.
- New CEO Elliott Hill, who started in October 2024, implemented 'Win Now' actions and a 'Sport Offense' strategy focusing on performance wear and differentiation by sport.
- Despite net income falling 86 percent to $211 million and digital revenues dropping 14 percent, HSBC upgraded Nike’s stock to buy with a price target of $80, implying 28 percent upside.
- Hill and analysts signaled cautious optimism, noting progress with team engagement and wholesale partners, but they expect a gradual recovery amid persistent tariff headwinds.
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Nike Stock Jumps After Q4 Earnings Beat and Analyst Optimism
Shares of Nike (NKE) surged 14% in early morning trading following a fourth-quarter earnings report that beat expectations and sparked a wave of analyst upgrades. Despite weaker revenue, the better-than-expected profits and signs of progress in Nike’s turnaround strategy have boosted investor confidence. Nike reported earnings of 14 cents per share for the quarter, surpassing analyst estimates of 11 cents, according to FactSet. Revenue fell 12% …
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