US EditionNike sales drop 12%, but sneaker giant says the worst of its slump is behind it
UNITED STATES, JUN 26 – Nike’s CEO Elliott Hill leads a turnaround focusing on sports and innovation amid a 10% sales drop and 86% net income plunge, with HSBC raising its stock rating to Buy.
- Nike reported a 12% drop in sales to $11.1 billion for the quarter ending May 31, 2025, marking the company’s fifth straight quarter of declining revenue.
- This decline resulted from ongoing tariff costs estimated at $1 billion, a soft China market, and strategic shifts under CEO Elliott Hill, who began in October 2024.
- Hill introduced the 'Sport Offense' strategy to refocus on performance wear and key sports, alongside 'Win Now' actions aiming for near-term improvements.
- Hill expressed increased confidence that their "Win Now" initiatives, along with the rollout of the "Sport Offense," will drive a return to consistent and profitable growth, while HSBC upgraded Nike’s stock to a buy rating with a new price target of $80.
- Despite an 86% net income drop and challenging margins, Nike expects headwinds to moderate and profits to improve, signaling progress in its turnaround.
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Nike Stock Jumps After Q4 Earnings Beat and Analyst Optimism
Shares of Nike (NKE) surged 14% in early morning trading following a fourth-quarter earnings report that beat expectations and sparked a wave of analyst upgrades. Despite weaker revenue, the better-than-expected profits and signs of progress in Nike’s turnaround strategy have boosted investor confidence. Nike reported earnings of 14 cents per share for the quarter, surpassing analyst estimates of 11 cents, according to FactSet. Revenue fell 12% …
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Leaning Left6Leaning Right1Center14Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 29%
C 67%
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