Nike Says Sign ‘Missed the Mark’

Nike apologizes and removes Boston ad that joked about tolerance

Nike promised it would "do better" after apparently getting complaints over a new ad in Boston.The ad was part of a marketing campaign centered on the Boston Marathon, an elite annual race that took place on Monday. The simple text ad apparently sparked enough controversy with Nike that the company pulled the graphic almost immediately after putting it up.'We'll use this moment to do better and continue showing up for all runners.'The ad was fea…

Nike stumbled with the people it counts on most: runners

Running has been an important category for Nike.Morgan Harlow/Getty Images For Nike RunningA Nike ad featuring the line "Walkers tolerated" has sparked backlash within the running community.The sportswear giant reportedly removed the ad from a Boston store ahead of the Boston Marathon.Nike's focus on runners is part of the sports-focused strategy under CEO Elliott Hill.A cheeky Nike ad fell flat with runners ahead of the Boston Marathon.Days bef…

Nike humiliated for ‘walkers tolerated’ ad accused of ‘pace shaming’ ahead of Boston Marathon

Nike yanked a Boston Marathon ad that mocked "walkers" following accusations of "pace shaming" and excluding athletes with disabilities.

Nike backtracks after 'walkers tolerated' Boston Marathon ad draws outrage

Runners accused Nike of being tone-deaf for a sign it posted in a store along the route for the Boston Marathon, which is also the premiere marathon event for para athletes and adaptive runners.

‘Missed the mark': Nike's Boston Marathon ad sparks backlash

Marathon Monday really celebrates the determination and resilience of every runner who crosses that finish line.

Nike removes ‘walkers tolerated’ ad from Newbury Street store after blowback - The Boston Globe

The sign that read “Runners welcome. Walkers tolerated.” drew fierce criticism online.