Nike Plans More Job Cuts to Boost Sputtering Turnaround
The company expects about $2.5 billion in savings through fiscal 2031 as it shifts to three regions and tightens control over China sales.
10 Articles
10 Articles
Nike plans more job cuts to boost sputtering turnaround
Nike is deepening its restructuring under CEO Elliott Hill as its woes in China intensify, announcing a plan to cut more jobs and shake up its global business divisions after the sportswear giant projected a surprisingly steep drop in full-year revenue.
While announcing the restructuring plan, Nike announced a power adjustment and predicted that its earnings would be accompanied by a sharp decline in fiscal 2027.
Nike plots further job cuts as China sales plunge 26%
Nike is planning a fresh round of job cuts following a sharp fall in sales in China and a weaker-than-expected first quarter. The company confirmed that it would restructure its global operations and reduce roles from 2027, although it has not yet disclosed how many jobs will be affected. The changes are expected to generate...
Nike Stock at $32: China Down 26%, Bull $44, Bear $30
Updated 2 October 2026. Nike (NKE) closed at $35.15 on Thursday 1 October and traded at $32.09 in after-hours dealing, down 8.71 percent, after its fiscal first-quarter report (StockAnalysis quote data, 7:59 pm ET). Verdict: the quarter itself was close to expectations - revenue of $11.2 billion, earnings of $0.48 a share. The damage came from the outlook. Nike told investors full-year revenue will fall by a high-single-digit percentage and guid…
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