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Future of Marketing Briefing: Creator Agencies Are Becoming Entertainment Studios — Brands Are Footing the Bill
Brands are funding episodic creator content as agencies add studio and talent operations, with some teams now working with 10 or more creators at a time.
Summary by Digiday
4 Articles
4 Articles
Specialists Luis Felipe Gamarra and Miguel Ugaz Gaviño analyze how artificial intelligence, podcasts and streaming are transforming the way brands and people communicate.
·Lima, Peru
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The creators’ economy already stands for $250 billion and could reach $480 billion by 2027, according to Goldman Sachs. Growth responds to a profound change in the way they advertise: brands stopped buying only reach and began investing in content, communities and long-term relationships. Money accompanies that transformation. Interactive Advertising Bureau (IAB) estimates that global investment in creative campaigns will exceed $37 billion duri…
·Mexico City, Mexico
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Leaning Left0Leaning Right0Center2Last UpdatedBias Distribution100% Center
Bias Distribution
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100% Center
C 100%
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