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Amazon, Nike reign supreme with Gen Alpha teens: report

Summary by Marketing Dive
Parents still hold sway over teen brand preferences, with moms in particular being more influential than any “social media platform, creator or celebrity.”

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Amazon, Nike reign supreme with Gen Alpha teens: report

Parents still hold sway over teen brand preferences, with moms in particular being more influential than any “social media platform, creator or celebrity.”

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Marketing Dive broke the news on Monday, August 17, 2026.
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