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Nike Is Resetting Its NBA Apparel With Oversized Logos, Modern Silhouettes and Its Newest Materials

Summary by WWD
Nike is seeking to reinvigorate sports apparel with the NBA Standard Issue collection, which features oversized and edgier logos among principles informed by young consumers.
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Nike Is Resetting Its NBA Apparel With Oversized Logos, Modern Silhouettes and Its Newest Materials

Nike is seeking to reinvigorate sports apparel with the NBA Standard Issue collection, which features oversized and edgier logos among principles informed by young consumers.

·New York, United States
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WWD broke the news in New York, United States on Wednesday, September 9, 2026.
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