Nike Deepens India Push with Vegam Run Shoe Launch at Rs 3,795 Amid Global Sales Slump
The shoe was developed in 55 days and will first sell through Flipkart before wider Indian and global distribution later in 2027.
- On Wednesday, Nike unveiled the Vegam Run, its first running shoe designed specifically for India, launching on Flipkart and select outlets from November 1 at Rs 3,795.
- Seeking new growth, Nike targets India's expanding running market to counter persistent weakness in China, which accounts for about 15% of the company's annual revenue.
- Nike Road Running Footwear senior director Deepa Ramprasad said the team honored Indian runners' needs, completing the shoe in just 55 days from design brief to finished product.
- Beyond the shoe launch, Nike is partnering with the Mumbai Indians and opening a campus in Bengaluru, the country's version of Silicon Valley.
- Chief executive Elliott Hill expects locally developed designs to revive growth, with the Vegam Run reaching additional international markets in 2027 and wider Indian distribution next spring.
13 Articles
13 Articles
New Delhi, Oct 29 (EFE).- The multinational Nike announced the launch of its first sport shoe specially designed for the Indian market, in full swing of commercial interest for the Asian country and while its sales continue to fall in China, one of its main markets. The new model, ‘Vegam Run’, will be released [...] The Nike entry launches the first shoe designed for India while losing ground in China was first published in HolaNews.
Nike deepens India push with new running shoe, seeking fresh growth engines
The Economic Times
Times of IndiaNike deepens India push with Vegam Run shoe launch at Rs 3,795 amid global sales slump
Nike has announced the launch of its new running shoe, the Vegam Run, aimed specifically at Indian consumers. Priced at Rs 3,795, it will become available on Flipkart and in select retail outlets starting November 1. Designed after consultations with Indian runners, this shoe emphasizes cushioning, breathability, and durability for regular use. Nike is also planning to strengthen its presence in India with future developments and product offerin…
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