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Adidas sees return to growth in Europe in fourth-quarter
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4 Articles
Adidas sees return to growth in Europe in fourth-quarter
German sportswear maker Adidas said it expected Europe, its largest but worst-performing market, to return to growth in the last quarter of 2026, helped by delayed shipments moving into the period and higher wholesale sell-in.
·Ireland
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While all other regions grew double digits, revenues in Europe decreased by four percent in the third quarter.
It is gaining ground against Nike in China.
Adidas expects sales in its largest but currently weakest European market to start growing again in the final quarter of this year. The German sportswear maker also confirmed its previously raised full-year financial forecast, which was welcomed by investors.
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