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Nike Falls 3% to a Fresh 52-Week Low as China Weakness Overshadows Its Wholesale Rebound

The decline came as Greater China digital sales fell 29% and JPMorgan kept a $40 Sell target, leaving Nike 51% below its high.

Summary by 24/7 Wall St.
Nike just hit a fresh 52-week low even as its wholesale numbers are actually improving, and the contradiction at the heart of that gap reveals why Wall Street analysts are split further apart on this stock than almost any other name in retail.
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The Fall of "Just Do It": Nike Stock Hits 12-Year Low; LeBron James Must Return to His Roots. The stock price of Nike, which once dominated the global sportswear market, has plummeted to its lowest level in 12 years. Leading with the "Just Do It" slogan and Air Jordan, the company had seized control of the global sneaker market...

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  • 40% of the sources are Center, 40% of the sources lean Right
40% Right

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Benzinga broke the news in Detroit, United States on Monday, August 17, 2026.
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