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Nick Sonderup Releases How Not to Hate Advertising, an Optimistic Guide to Surviving and Thriving Amid Silliness and Cynicism – Marketing Communication News
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Nick Sonderup Releases How Not to Hate Advertising, an Optimistic Guide to Surviving and Thriving Amid Silliness and Cynicism – Marketing Communication News
Award-winning creative leader Nick Sonderup has spent more than two decades making work for brands like MTV, American Express, State Farm, Nike, Stella Artois, ESPN, MINI and Northwell Health. Now, he’s turned his wit and wisdom into a book for the people who keep the advertising machine running. His new release, How Not to Hate Advertising: A Creative’s Guide to a Long and (Dare I Say) Happy Career in a Remarkably Silly Industry (Routledge, On s
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