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'I Let Jeremy Clarkson Borrow My Car for Top Gear - It Broke BBC Rules'

Mason said the show offered publicity for his book after owners of the 400-built supercar refused to lend theirs.

  • Pink Floyd drummer Nick Mason loaned his Ferrari Enzo to Top Gear after host Jeremy Clarkson agreed to promote Mason's book, Inside Out: A Personal History of Pink Floyd, on air.
  • During the early 2000s, Top Gear struggled to source a Ferrari Enzo for filming because few owners were willing to lend their vehicles for free as the programme's influence was still growing.
  • Clarkson broke strict BBC editorial rules against product placement by creating what he described as 'total overkill' promotion, including dressing studio audience members in T-shirts emblazoned with 'Nick is a great author.'
  • The segment immortalized the production team within the BBC editorial compliance department, as the film was subsequently used in mandatory standards lectures for newcomers regarding product placement rules.
  • Mason recently recounted the arrangement on Benedict Fowler's Road to Success podcast, noting that Clarkson's willingness to bend BBC rules was essential to securing the vehicle for the episode.
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14 Articles

Wiltshire TimesWiltshire Times
+2 Reposted by 2 other sources
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Wiltshire's Pink Floyd rock legend helps Jeremy Clarkson break BBC rules

A Pink Floyd rock legend helped Top Gear and Grand Tour star Jeremy Clarkson break a BBC rule, it has been revealed.

·Trowbridge, United Kingdom
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Oxford MailOxford Mail
+4 Reposted by 4 other sources
Center

Pink Floyd rock legend helps Jeremy Clarkson breaks BBC rule

A Pink Floyd rock legend helped Top Gear and Grand Tour star Jeremy Clarkson break a BBC rule, it has been revealed.

·Oxford, United Kingdom
Read Full Article

On stage, Nick Mason is part of the Pink Floyd myth. But far from the spotlight, the drummer cultivates another very exclusive passion: a Ferrari Enzo, one of the rarest supercars in the world, which he once lent to the Top Gear team. A loan not quite like the others, which forced Jeremy Clarkson to bypass some rules of the house, according to The Supercar Blondie. Recently invited to the podcast Road To Success, Nick Mason returned to this cult…

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autoplus.fr broke the news on Monday, June 29, 2026.
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