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NFL sees 2nd-highest regular season average viewership since 1988 at 18.7 million, up 10% from 2024

NFL's 18.7 million average viewers mark a 10% rise from last season with growth in all weekly packages and streaming platforms, Nielsen reported.

  • The Nielsen and the NFL reported the season average of 18.7 million viewers per game, the second-highest since 1988, with a 10% increase from last season.
  • Earlier this year Nielsen added out-of-home viewers and smart TVs after previously measuring only the top 44 media markets covering 65% of the country, expanding audience counts.
  • All five weekly packages posted gains, with ESPN/ABC and NBC up 9%, Fox Sports up 6%, and CBS averaging 21.25 million for its best regular-season on record.
  • Marquee matchups produced record audiences, with the Thanksgiving Day game at 57.23 million and the Bills-Chiefs Nov. 2 matchup at 30.84 million, while five games exceeded 20 million and eight games averaged at least 25 million.
  • Since Prime Video's Thursday Night Football , its audience increased 60%, and Nielsen reports Peacock rose 16% in October, with NBC expected to top with the Super Bowl on Feb. 8.
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The NFL averaged 18.7 million spectators per game during the regular season, the second highest since the 1988 averages were recorded.

·Los Angeles, United States
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Associated Press NewsAssociated Press News
+23 Reposted by 23 other sources
Lean Left

NFL sees 2nd-highest regular season average viewership since 1988 at 18.7 million, up 10% from 2024

The NFL has averaged 18.7 million viewers per game this season, marking the second-highest average since 1988. This is a 10% increase from last season.

·United States
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WEAREIOWA broke the news in on Wednesday, January 7, 2026.
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