US EditionCowboys-Chiefs Thanksgiving Clash Sets NFL Record For Most-Watched Regular Season Game Ever
The Cowboys-Chiefs game drew 57.2 million viewers, breaking the regular-season NFL record by over 15 million, aided by Nielsen's expanded digital and out-of-home audience measurement.
- On Nov. 27, 2025, the CBS telecast of the Dallas Cowboys' 31-28 win over the Kansas City Chiefs averaged 57.230 million viewers, setting a new regular-season NFL record.
- Nielsen's updated measurement boosted totals by including digital devices and out-of-home viewing, while the game aired on CBS and Paramount+ as part of the Thanksgiving tripleheader.
- Peak audience figures show the viewership peaked at 61.357 million, surpassing the 42.1 million 2022 Thanksgiving record by over 15 million, NFL insider Ari Meirov reported.
- The result left Kansas City with a 6-6 record, jeopardizing their playoff streak, while Dallas's win improved their standings, CBS Sports president David Berson said.
- The ratings surge bolsters arguments for reopening the NFL media-rights deal as season averages reach 17.7 million viewers, up 6% from last year, with 48 of the 50 most-watched programs.
26 Articles
26 Articles
Chicago Sun Times
CBS' Cowboys-Chiefs Thanksgiving matchup is most-watched regular-season NFL game ever
The Dallas Cowboys' 31-28 victory over the Kansas City Chiefs on Thanksgiving Day averaged 57.23 million viewers on CBS, making it the most-watched regular-season game in NFL history.The early game between Green Bay and Detroit — won by the Packers 31-24 — averaged 47.7 million, making it the second most-watched in league history and the most-watched regular-season game since Fox began carrying the NFL in 1994.The three games, including the Than…
NFL Shatters Thanksgiving Day Audience Record Twice With Cowboys-Chiefs & Packers-Lions Scoring Unprecedented Regular Season Viewership
As predicted, the NFL saw its biggest regular season audiences ever tune into its Thanksgiving Day matchups this year. The Dallas Cowboys defeated the Kansas City Chiefs in what is now the most-watched regular season NFL game of all time, averaging 57.2M viewers on CBS. Per Nielsen, viewership peaked with 61.3M viewers for the game’s thrilling final […]
Cowboys-Chiefs Thanksgiving game draws record-shattering 57 million viewers
The Cowboys' 31-28 victory over the Chiefs garnered a record-breaking figure in the ratings, with CBS announcing that a whopping 57.2 million viewers tuned in for the big game, the most for any regular season game in NFL history.
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