US EditionRolls-Royce Redefines Ultra-Luxury With Coachbuild Collection
The invite-only Coachbuild Collection revives bespoke luxury with limited, fully electric Rolls-Royce Spectre models and exclusive multi-year client experiences, Rolls-Royce said.
- Rolls-Royce Motor Cars announced the Coachbuild Collection, an invite-only program offering ultra-exclusive, limited-run vehicles with the first model featuring the electric Spectre; further details arrive next month.
- Previous one-off projects including the Sweptail , Boat Tail , and Droptail demonstrated strong collector appetite for bespoke designs, prompting the shift toward Rolls-Royce-led coachbuilding rather than client-directed customization.
- Chief executive of Rolls-Royce Motor Cars Chris Brownridge stressed the program is a "multi-year journey of unforgettable experiences," granting clients access to testing facilities and ateliers via the Private Office network in Dubai and New York.
- Each vehicle is "created to be driven" and fully homologated worldwide, with in-house development distinguishing these limited-run models from highly customizable existing cars like the Ghost.
- Access remains strictly invite-only for customers demonstrating a "deep affinity" for the brand, with participants promised private events in "the world's most desirable destinations" to explore design inspirations behind each Collection.
16 Articles
16 Articles
One News Page
Autocar UKNext coachbuilt Rolls-Royce to be an EV
New model heralds expansion of Rolls-Royce's bespoke programme; will be its first limited-run EV Rolls-Royce's next coachbuilt car will be an EV based on the Spectre, due to be revealed in the coming weeks. It marks a significant expansion of Goodwood's bespoke programme, now named the ...
The Independent
evshift.comRolls-Royce unveils ultra-exclusive Coachbuild Collection with electric debut
Rolls-Royce invitation-only Coachbuild Collection programme combines one-off cars with bespoke experiences for the world’s most discerning car collectors
Rolls-Royce’s New Coachbuild Collection Is an Invite-Only VIP Club For The Extremely Wealthy
If you thought dropping $600,000 on a custom Phantom was the ultimate flex, prepare to be humbled. For the world’s most elite collectors, simply picking out bespoke leather colors and custom wood veneers just isn’t cutting it anymore. They want something completely unique, and Rolls-Royce is answering the call with an insane new initiative: the Coachbuild Collection. According to a new press release, the Goodwood-based luxury marque is launching…
Coverage Details
Bias Distribution
- 60% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
